RIO-RABATT

Deutsche Bahn

concept
In 2016 German Rail wanted a campaign for the Olympics in Rio. The goal was to celebrate each German gold medal with a 5 Euro discount in real time.
After researching the gold-chances for our athletes, we created amazing illustrations for all our potential winners, which we could share online and on the radio instantly after a gold medal was won. The illustrations and radio spots allowed us to not miss a single gold medal. 
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