Recently in Germany, more and more McDonald’s restaurants started to stay open 24hours. In order to advertise that, we developed a campaign playing around with clock watch faces as our source of inspiration.

Thanks to minimalist design, now clocks show not only the time but also display a long range of products, proving once again why every time is a good time to visit McD and enjoy a good Big Mac, some Fries or even a McMuffin or a Chocolate Sundae.