McStation,
McDonald’s
In Germany, many McDonald’s restaurants are just a few steps away from subway stations.
This is why, we redesigned the real city subway maps to smartly point out the nearest McDonald’s.
Thanks to McDonald’s Germany, the Central Station in Hamburg became the famous McFries and the station Ostkreuz in Berlin is now a juicy burger just to name a few examples.
Credits
Advertised brand: McDonald’s Germany
Advert title(s): McStation
Agency: Leo Burnett/Germany and Thjnk/Germany
CCO: Andreas Pauli (Leo Burnett) / Armin Jochum (Thjnk)
ECD: Jörg Hoffmann
Creative Director: Florian Fehre
Lead Creative: Marco Sodano
Art Directors: Marco Sodano / Gustavo Nardini
Illustration: Marco Sodano / Gustavo Nardini
Client: Susan Schramm
Account: Netti Weber
Published: November/2018