Prada Reactive is a collection that embraces the ever-changing world around us, designed to respond to the unpredictability of climate and nature. Through a captivating campaign, Londoners are invited on a global journey to explore the nuances of climate change. The language of weather forecasts becomes a high-fashion narrative, reimagined with Prada’s signature edgy aesthetic.

The campaign video zips between diverse weather conditions across the world showcasing how Prada’s garments adapt to varying climates. With a spinning camera, the product reveals its innovative Reactive design, seamlessly shifting between natural landscapes and urban environments, demonstrating the collection’s ability to respond to the world’s fluctuations.